NEWTOWN SQUARE, PA (Feb. 1, 2021) – To encourage Southeastern Pennsylvania residents to eat local in the winter months, the Pennsylvania Restaurant & Lodging Association (PRLA), Neff and Today Media/Main Line Today are joining forces to launch the Hope for Hospitality program. This unique initiative, in partnership with Bucks, Chester, Delaware and Montgomery counties, will help support local restaurants and reward loyal restaurant patrons.
The two-month Hope for Hospitality campaign will run Feb. 1-March 3. When purchasing a meal from a restaurant in the four-county region (dine-in, takeout or delivery), restaurant patrons will have the opportunity to win a $25 American Express gift card by sharing their experience on Facebook, Instagram and/or Twitter. To qualify for a weekly drawing, participating posts must tag the restaurant and include the #hopeforhospitalitypa hashtag.
“Hope for Hospitality was created to provide much-needed assistance to the restaurants we know and love within our community,” said Ben Fileccia, PRLA’s Director of Operations & Strategy. “It’s a win-win for both loyal patrons and restauranteurs. Now more than ever, it’s time to support one another as we push through these challenging times.”
The restaurant industry is also currently working to generate awareness around the Hospitality Assistance Response of Pennsylvania (HARP), an organization that provides immediate emergency funding to hospitality workers and distribute grants to front-line industry employees experiencing significant hardships due to the abrupt restaurant and hospitality closures caused by the COVID-19 pandemic.
In support of HARP’s launch, Neff—an award-winning full-service marketing firm based in Philadelphia—recently partnered with PRLA to create a modern logo reflective of the organization’s mission and a website where users can effectively seek assistance and donate money. The situation is dire for the hospitality community in Pennsylvania and across the nation. Donations—no matter the amount—offer support, hope and peace of mind. Visit parelief.org to make a donation.
ABOUT THE PENNSYLVANIA RESTAURANT & LODGING ASSOCIATION
The Pennsylvania Restaurant & Lodging Association (PRLA) strives to promote, protect and improve the hospitality and tourism industries in the Commonwealth of Pennsylvania. PRLA conveys the unified voice of these industries to the Commonwealth’s citizenry and elected officials. For more information, visit, prla.org.
ABOUT TODAY MEDIA
Today Media is a multi-platform communications company. In print, online and in-person, Today Media delivers content readers always look forward to. Today Media publications include Main Line Today, serving Pennsylvania’s Main Line and the western suburbs of Philadelphia; Delaware Today, serving the entire state of Delaware and Eastern Shore; The Hunt, serving the affluent region that includes northern Delaware and Southeastern Pennsylvania; Hudson Valley Magazine, serving the seven counties that border the Hudson River; Westchester Magazine, serving the affluent suburbs of New York City; the Italian-American Herald serving the Italian-American communities of Delaware, Southeastern Pennsylvania and Southern New Jersey; Delaware Business Times, serving the business communities throughout the entire state of Delaware. For more information, visit, www.todaymediainc.com.
Founded in 1987, Neff is a national award-winning, full-service marketing agency specializing in branding, web design and development, advertising, public relations, social media, videography, photography, and media buying & planning based in Philadelphia. Neff services clients across a diverse group of categories including banking, real estate, hospitality, food & beverage, tourism, technology, sports & entertainment, retail and education. As a results-driven agency, Neff strives to deliver strategic and innovative integrated campaigns to yield the most compelling quantitative and qualitative results for clients. For more information, visit, www.neffknows.com.